10 tips to write a winning award entry
Winning a Hotel Catey is the pinnacle of any career in hospitality. But like any recognition, it only comes if you’re able to tell your story convincingly. The judges, made up of former winners and industry experts, are looking for entries to clearly hit the brief outlined in the criteria, with evidence backing up claims. We receive hundreds of entries for the Hotel Cateys, so make sure yours is engaging and unique to ensure it stands out. Here are some tips for ensuring your entry has the best possible chance of being shortlisted for – and even winning – a coveted Hotel Catey.
1. Read the criteria
The judges base their decisions on the instructions issued in the criteria of each award. Make a note of the criteria before you start and make sure you demonstrate how you, one of your team or your business has achieved outstanding success in the specific areas that are identified. If the instructions ask you to ‘please provide evidence to support your claims’, do all you can to beef up your entry with statistics or a description of how a particular target or project was achieved.
2. Answer any questions posed
The questions in the entry forms are there to prompt positive responses and ensure the entrants cover all the areas the judges are looking for. Read the questions first, make a few notes on what you plan to cover for each, and then go back and provide the detail that will sell your entry. Back up all claims with specific reference points or figures.
3. Detail your objectives and the outcomes achieved
A winning entry will detail the objectives set out at the start of the entry and at the end show what has been achieved. The judges will be looking for specific projects or targets with measurable outcomes. Make sure they are realistic and backed up with the data.
4. Be entertaining
If there’s a quirky story about an individual or business related to the award, do tell it. How have they gone above and beyond or supported customers or colleagues? Judges are looking for an entry that stands out, so while business acumen might be ubiquitous in entries, points of difference such as extra curricular work really help an entry shine. Don’t be shy, share your success.
5. Talk to colleagues
Seek advice from individuals in your network who have won a Hotel Catey. Take the time to understand the structure and presentation of their entry. This can provide valuable guidance and inspiration for your own approach. Pay attention to the specific details they included, the tone and style of their answers, and any feedback they received during the process.
6. Tell a story
Put all the information in a logical order so the entry flows. Before you start writing, create an outline with different sections and headings, then put notes into each section with the points you want to make. Make it personal to your business and try not to waffle.
Resist the temptation to use AI-generated content or generic details of job functions. A longer entry does not improve your chances of winning. In fact, it’s quite the reverse, as judges are likely to stop concentrating. Be precise and focused.
7. Personalise the entry
There are many industry awards out there and it may be tempting to alter and reuse an entry when applying for another. If you do this, ensure you personalise it to the Hotel Cateys and check very carefully you provide all the details for the Hotel Cateys category.
8. For PR companies entering on behalf of their clients
We truly appreciate our PR colleagues' efforts. To give your clients the strongest possible chance of being recognised for this prestigious award, we encourage you to provide exhaustive detail, ensuring your entries are exceptionally comprehensive and fully address every specified criterion. Your thorough submission is crucial for ensuring your client's outstanding work is considered with the attention it deserves.
9. Edit your submission
Where appropriate, include items that have been in the media that support your entry and any relevant guest feedback, but resist the temptation to include press releases or internal marketing copy that is surplus to requirements.
Check all spelling and grammar carefully. Ensure you ask other people to read your entry carefully so they spot any mistakes.
10. Get inspiration from previous winners
Be sure to check out what set former winners apart and how they told their stories too. The write ups of our 2024 winners are below:
Best Use of Innovative Technology Award, sponsored by Sky Business
Concierge of the Year, sponsored by Xenios Recruitment
Conference and Banqueting Team of the Year, sponsored by Human One
Food and Beverage Manager of the Year, sponsored by Britvic
Front of House Manager of the Year, sponsored by the Access Group
Front of House Team of the Year, sponsored by BioHygiene
Hotel Chef of the Year (Fewer than 250 covers), sponsored by La Lorraine Bakery Group
Hotel Chef of the Year (More than 250 covers), sponsored by Bidfood
Hotel Restaurant Chef of the Year, sponsored by Brakes
Hotel Restaurant Manager of the Year, sponsored by Tugo
Hotel Restaurant Team of the Year, sponsored by Foodbuy
Housekeeper of the Year, sponsored by P&G Professional
People Manager of the Year, sponsored by Caterer.com
People Team of the Year, sponsored by Sona
Revenue Manager of the Year, sponsored by Profitroom
Spa Professional of the Year, sponsored by Out of Eden
Sustainable Hotel of the Year, sponsored by Quadrant
The 2024 Hotelier of the Year, sponsored by Taylors of Harrogate
Extra Mile Award, sponsored by Opentable